Fuel Up For Battle - MtnDEW


Firstborn designed and built a multiplatform digital hub that served as the repository for over one billion unique product codes for Mountain Dew’s biggest promotion of the year. Gamers that drank Dew and ate Doritos earned codes to unlock double experience points (2XP) while in Call of Duty: Black Ops III Zombies mode - allowing them to access in-game features faster than ever before. As users entered codes and unlocked 2XP, they were also treated to an exclusive cinematic experience from the Call of Duty Zombies universe. Firstborn created unique vivid video content exploring the world of seminal Zombies mode characters.

In this project, my role was Director and Team Lead. I worked very close with the Creative Director Jonathan Kim in the early days, figuring out the best way to translate the script into a motiongraphics piece. Our approach was always to try to avoid the common cinematics for games and bring the "title sequence" feeling to tell the story of each character.

Cool Fact: "Within the first 48 hours - before activating support media - the videos pulled over 200,000 organic views on YouTube (along with a bunch of extremely complex fan conspiracy theories)."


Full Campaign - Creative Director: Flávio Vidigal
Copywriter: Sam Isenstein

Associate Creative Director: Jonathan Kim
Director: Bruno Ferrari

3D Supervisor: Jay Harwood
Design: Jonathan Kim , Rachael Park
Animation: Michael Kuzmich, Bruno Ferrari, Rachael Park, Erica Hu, Yun Chen, Guilherme Ferreirinha.
3D Artists: Ron White, Yun Chen, Jay Harwood
3D Character Animation: Mike Bourbeau
Compositing: Bruno Ferrari, Eric Concepcion