Reclame for a Better World


Lobo was Invited by "Reclame Content" to produce a secondary opening titles to be used in their main program about advertising. Based in Old Horror Movies poster I developed the script based in the most common cliches used in that genre.

In this project, I developed the Script, The Story Arc, Animatic, Transitions, Art Direction until the Final Piece.

Was an honor to work with my mentor and friend Fabio Acorsi, Director in this one, and work side-by-side with my talented friend João Lavieri.


client: Programa Reclame
agency: Multishow
production: Lobo.cx
Director: Fabio "Ximba" Acorsi
Art Direction: Bruno Ferrari and João Lavieri
Animation: Bruno Ferrari and João Lavieri
Assistant Animator: Fabiana Serpa